What is Low Carbon Marketing?
Paperless, Time and Energy Efficient Marketing
It’s the process of finding customers, while reducing the size of your Carbon Footprint .
Or put a longer way, marketing whilst causing the release of little or no carbon dioxide (Co 2), otherwise referred to have greenhouse gases (GHG - which also includes gases such as hydrofluorocarbons, chlorofluorocarbons, carbon dioxide, perfluorocarbons, methane, sulfur hexafluoride and nitrous oxide) which are regarded as major cause of Global warming.
Traditional marketing; typically involves the production of printed or manufactured materials, transportation and ultimately their disposal or recycling generates considerable emissions.
AltruWorld Low Carbon Marketing; this method of finding customers in contrast only causes low carbon emissions, with such being associated to the energy production needed to transmit the electronic messages and for the production of any e-brochure or communication. Therefore, AltruWorld: helps everyone and our environment.
Environment Savings
Reduction in Carbon dioxide (CO2) relating to low carbon marketing;
- Production
- Decreasing volume of printed marketing and associated packaging materials
- Decreasing amount of processing
- Changes the production process from manufacturing to virtual
- Distribution & Storage
- Decreases physical storage and transport requirements
- Decreases distances travelled
- Disposal Direct emissions: due to disposal/recycling:
- Carbon decay
- Methane release
- Incineration
Business Cost Savings
- Production
- Printed marketing and associated packaging materials cost savings
- Distribution & Storage
- Physical storage and transport requirements costs minimal
- Delivery times drastically reduced
- Disposals
- Simpler for Suppliers and Customers to dispose of virtual marketing products
- Keeping Business Local
- Finding good business locally . . . if you wish
- Stationary Store
- Smaller demands on your stationary store!
- Smaller demands on your stationary store!
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How does it work?
