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02/07/2010    Double Dip Recession: a sustainable Solution

 Double Dip Recession:
 A Possible Sustainable Solution

 

“a unique collaborative savvy business model”

Recessions are typified by low business confidence and a reluctance to spend.   If there is no confidence or willingness to spend, how can business confidence and trading improve?

 

One solution could be collaboration, like Yorkshire based AltruWorld has demonstrated. AltruWorld Ltd has been built using a unique collaborative savvy business model, in addition to offering a unique business offering.

 

AltruWorld is a web based Business Dating Agency, matching Businesses and Customers according to their needs, ethics, and service quality. Businesses save 38% - 97% on the cost of conventional marketing.

 

Their collaborative, rather than a financial, based business model, has allowed them to develop a business service that many would have regarded insurmountable, with modest resources, in an ingenious way. AltruWorld has developed a unique business concept and gained the buy-in of key strategic partners providing them with a range of resources for free, and or enable enabling a broader range of beneficial services to be offered to customers. The strategic partners, in AltruWorld’s case are “Paying It Forward” (the act of giving without thought of reward). The support includes:

 

• Financial benefits to AltruWorld Members
• Market advice and mentoring
• National marketing; data, e-marketing resources and support
• Strategic business advice
• PR advice
• Web development, hosting and technical support

Collaboration is not for every business, but in AltruWorld’s case, their strategic partners share their objective of long term sustainability rather than short term financial gain.

 

Benefits of Collaboration

 

Strategic business partners need to be selected carefully, so that their values align with yours. In return strategic partners need to perceive a benefit from the association and you should only really connect to organisations you know and trust.

 

AltruWorld’s most recent strategic partners are Liquid, the award winning cloud accounting company. Liquid remove the disproportionate disadvantage, experienced by smaller businesses, regarding the provision of accounting advice compared to larger businesses that employ dedicated staff. Liquid reduce the burdensome cost of bookkeeping, enabling small businesses’ accountants, to viably provide more strategic accounting advice that is normally a luxury reserved for big businesses

 

 

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