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06/05/2010

New Charity Fundraising Opportunity
helping local businesses support local charities

 

With fundraising becoming ever more pressurised, it’s not surprising some fundraising initiatives are more akin to pressurised begging.

 

“a unique and specialist service to fundraising charities”

The increasing charity related regulations, competition for scarce financial resources, businesses struggling for survival and the risks associated with exiting a recession mean that charities have to operate in a much more challenging environment.

 

But, against the backdrop of information overload and increasing concerns of privacy on the internet, there emerges hope and a smarter way for smaller businesses to help local charities.

 

What has the recession taught us?
If the recession has taught us anything, it is that people don't care how much you know until they know how much you care. Businesses are realising that building good relationships with customers increases their buying desire and lowers their price concerns. This is something realised by the creators of AltruWorld’s ‘Business Builder’, which is a new upside down online business matching service. It connecting suppliers and customers quicker and cheaper than advertising. The way it works is similar to a dating agency, protecting privacy whilst promoting customers needs in an affordable and environmentally friendly way. It’s like conventional marketing, but upside down, putting the Customers in control of who contacts them and Businesses in control of who they reply too, without loosing face. It’s radical, but very logical for our 21st Century global village.

 

Benefits

• Charities create a steady sustainable income
• Businesses (suppliers) Connect to customers quicker and cheaper than advertising, saving 38% - 97% on marketing costs
• Customers find suppliers they probably would not otherwise find
  

How does it work for Charities?
AltruWorld recognised that whilst businesses love to care, it’s often a disproportionate burden to organise meaningful financial support for favoured charities. An easy automated drip feed would be perfect, especially for the 3.4 million one person enterprises in the UK, which represent a staggering 75% of UK businesses.

 

Therefore, an integral part of AltruWorld’s Business Builder service, is a unique and specialist service to fundraising charities. In AltruWorld businesses receive free customer enquiries and just pay £2.25 every time they choose to reply to an enquiry they are interested in. Three percent (3%) of every £2.25 they spend with AltruWorld is donated to a charity of their choice.

 

How much can I earn?
This is no get rich quick system. But it is effectively money for nothing, all charities have to do is register. If society has realised anything, it’s” bye-bye” to the days of large margins, and” hello” to earning a little from a lot. This style of sustainable business model is increasingly being adopted by modern businesses, social entrepreneurs and AltruWorld themselves.

 

The outrageous objective
The outrageous objective of AltruWorld is to bridge the social divide around the world, by promoting good businesses across cultural and demographic divides in an affordable upside down way, whilst helping the environment and charities.
 

 

How do local Businesses Benefit?
By AltruWorld keeping their operational costs to an absolute minimum, they maximise their area of influence, as virtually every business should be able to afford the £2.25 to post back a reply to a potential customer, no matter how small they are.

 

What’s the down side for Charities?
The only conceivable downside is that in order to maximise the income stream for any charity, the charity needs to encourage Suppliers to support their charity.

 

What should you do next?
Join AltruWorld and by helping creating a critical mass of members now, you will create a new way of funding your charity and for smaller businesses to growth sustainably in the future
 

 

 

 

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