Business Glossary
Demystifying Business

 

What is Altruism?

Unselfish concern for the welfare of others (source: Collins Dictionary)
 

What is AltruWorld?

Its an upside down online business matching service. Working similar to a dating agency, protecting privacy whilst promoting Customers’ needs to Suppliers in an affordable and environmentally friendly way. It’s like conventional marketing, but upside down, putting the Customers in control of who contacts them and Suppliers in control of who they reply to, without losing face, so perfect for small businesses.

• It helps match and find new local, regional, national and international Customers’ to Suppliers’
• It’s affordable, time efficient and controllable
• It allows small and medium sized enterprises to be discovered around the world without the prohibitive cost of advertising, while reducing their Carbon Footprint and helping Charities Fundraise.

 What is Carbon Footprint?

It’s “the total set of greenhouse gas emissions caused directly and indirectly by an individual, organization, event or product" (source: Carbon Trust UK 2008 "Carbon Footprinting")

What is a Home Business?

A home business (or "home-based business" or "HBB") is any business where the primary office is located in the owner's home.

What is New Entrepreneurship?

New Entrepreneurs/Globally-Minded Entrepreneurs are adopting innovative commercial business practices to solve long term social problems that were traditionally outside the normal business environment (source: Michael Gerber). Their entrepreneurial businesses have long term goals focused on social and environment sustainability.

What is an SMB?

SMB is an abbreviation for small and medium-sized business. A business with up to 100 employees is generally considered small, while businesses with 100-999 employees are considered to medium-sized. The term SMB is commonly used in USA.

What is an SME?

SME stands for small or medium-sized enterprise - in other words a business with fewer than 250 employees (Source European Commission)

 

Suggestions and Questions

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